Retail Media Advertising Technology

Built for retail, not just RMNs

Focus

Better orchestration with margin-first thinking

Regions

US · APAC · EMEA

Established

2021

We'll listen first. Then we'll build.

Tell us about your retail media operation. We'll show you what Zitcha looks like built for your business — in 30 minutes, on your data, with your team in the room.

What to expect in 30 minutes:

01
We ask about your merchant-media relationship and where the friction is today

02
We walk through Margin Manager on a retailer scenario that matches yours

03
We outline exactly what a Zitcha deployment looks like for your stack and timeline

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Find a time to meet with Zitcha

August 2026

Select a day in August

What happens in practice

• Trade team plans JBP, RMN consults
• RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible
• Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs
• Finance becomes an unwilling referee
• Cycle repeats itself

Where Retail Media Unites with Merchants and Brands

Retail Media Leadership

Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.

Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN? Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.

How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.

Merchant

Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.

Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock, triggers creative merchant solutions, and potentially turns a profitable category negative.

How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.

Retail Media Operations

Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams.

Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.

How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.

Brand and Agency

Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.

Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.

How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.

The People

Give every team the visibility and tools to work as one.

Retail media only scales when your people are aligned.

Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.

Product Margin

Keep more of every media dollar you sell.

Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.