Retail Media Advertising Technology

Built for retail, not just RMNs

Focus

Better orchestration with margin-first thinking

Regions

US · APAC · EMEA

Established

2021

Customers

The Retailers Unifying Media and Merchandising to Drive Growth

• 26 live retail customers
• $100B+ Gross Merchandise Value (GMV)
• 7+ retail verticals

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Customer stories

Shark Ninja Always-On Campaign with Market Media at Noel Leeming

How Fisher & Paykel and Haier Drove Results with Market Media and Meta’s Dynamic Product Ads

Pouring Profits: How Jim Beam Boosted Sales & Loyalty with a Leading Aussie Liquor Retailer

How The Warehouse Group and Zitcha Built New Zealand’s Leading Retail Media Network

Ocado Ads & S.Pellegrino - Winner Winner, Michelin Dinner

Precision Targeting Delivers Blockbuster Results for Village Cinemas Anora Launch using the Zitcha Platform

Loved and tested by brands you trust

"Zitcha’s Retail Media Platform redefined how we approach campaigns. The Meta campaigns we ran through the Zitcha platform facilitated a cohesive strategy that translated into remarkable outcomes. It’s a game-changer."

Jim Beam Retail Media Team

"This campaign proves that our retail media network is more than just an advertising channel. It is a sophisticated engine for driving real, bottom-line results for our brand partners."

Cotswold Outdoor Group Jamie Kristow • CEO

Join retailers turning retail media into a measurable growth engine.

See how Zitcha connects your merchant team, your media team, and your brands into one system.

Book a demo

What happens in practice

• Trade team plans JBP, RMN consults

• RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible

• Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs

• Finance becomes an unwilling referee

• Cycle repeats itself

Where Retail Media Unites with Merchants and Brands

Retail Media Leadership

Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.

Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN. Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.

How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.

Merchant

Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.

Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock, triggers creative merchant solutions, and potentially turns a profitable category negative.

How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.

Retail Media Operations

Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams

Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.

How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.

Brand and Agency

Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.

Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.

How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.

Who is it for

Built for Category Owners, Not Just Media Teams.

Every role on the retail floor has a different job to do. Zitcha speaks each of their languages. When retailers can see and act on every opportunity, inventory stops being a static list of placements and becomes a live profit engine that drives measurable, incremental margin.

Retail Media Operator

Responsible For: Campaign execution, inventory sell-through, ad placement, yield optimization, brand partner onboarding, format management.

Keeps them Up at Night: Running campaigns blind. No inventory signal. Promoting out-of-stock SKUs. Reporting ROAS to brands while the merchant says 'none of this helped my category.'

How Zitcha helps: Zitcha feeds live inventory into media decisioning. Operators stop wasting impressions on ghost stock and start proving category-level impact to every stakeholder.

CFO

Responsible For: Shopper marketing investment, retail media ROI, joint business plans, category growth targets with retail partners.

Keeps them Up at Night: Spending more on retail media every year with less confidence it's incremental. Reports show impressions and ROAS but not whether the category actually grew.

How Zitcha helps: Zitcha gives brands a shared view of category performance — not just their own campaign metrics. Proof of incrementality, not just activity.

Everything you need to plan, activate, and measure retail media.

Zitcha connects people, partnerships, inventory, and data into a high-margin growth engine.

It replaces disconnected tools and spreadsheets with structured workflows that make every campaign easier to plan, sell, and measure.

One retail media platform, your entire retail media network.

From planning and activation to reporting and intelligence, Zitcha brings every channel - onsite, offsite, and in-store - together in one connected system.

It’s how leading retailers move faster, sell smarter, and grow profit through media.

The People

Give every team the visibility and tools to work as one.

Retail media only scales when your people are aligned.

Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.

Partnerships

Build stronger, more transparent relationships with your suppliers.

Zitcha makes collaboration simple with shared workflows and co-investment tools that connect retailers, brands, and agencies in one environment.

Everyone operates from the same record of truth - creating trust, efficiency, 
and faster campaign delivery.

Product Margin

Keep more of every media dollar you sell.

Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.

Built for everyone.

Easy-to-use ensures new users learn to use prototyping tools.