Zitcha | Unified Omnichannel Retail Media Platform

Retail Media Advertising Technology

Built for retail, not just RMNs

Focus

Better orchestration with margin-first thinking

Regions

US · APAC · EMEA

Established

2021

Zitcha

Map your stack

See how Zitcha fits into your retail media ecosystem.

Click on all the ad tech partners you're using and we'll tell you what's going on.

Zitcha

Programmatic Offsite

Built for retail, not just RMNs

Focus

Better orchestration with margin-first thinking

Regions

US · APAC · EMEA

Established

2021

-325%

of retail executives report significant internal friction where "Media" goals directly conflict with "Retail" goals.

"Retail Media vs. Merchant Teams: The Evolving Role of In-Store Screens," (2025/26 Industry Review, Journal of Retailing)

Where Retail Media Unites with Merchants and Brands

Different roles. Different jobs to do. Zitcha speaks each of their languages.

RML — 001Ecosystem Orchestrator

Retail Media Leadership

Balancing high-margin media revenue with sustainable supplier relationships

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MCH — 002Margin Owner

Merchant

Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability

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RMO — 003Campaign Executor

Retail Media Operations

Scaling campaign execution and cross-functional alignment between digital and trade teams

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BGA — 004Co-Investment

Brand & Agency

Planning, execution, and hitting sales targets that justify increased investment

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⌃ Close

What happens in practice

Trade team plans JBP, RMN consults

RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible

Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs

Finance becomes an unwilling referee

Cycle repeats itself

What happens in practice

The cycle that holds everyone back

Trade team plans JBP, RMN consults

↺back to step one

Where Retail Media Unites with Merchants and Brands

Retail Media Leadership

Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.

Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN. Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.

How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.

Where Retail Media Unites with Merchants and Brands

Merchant

Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.

Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock, triggers creative merchant solutions, and potentially turns a profitable category negative.

How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.

Where Retail Media Unites with Merchants and Brands

Retail Media Operations

Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams

Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.

How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.

Where Retail Media Unites with Merchants and Brands

Brand and Agency

Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.

Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.

How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.

Who is it for

Built for Category Owners,Not Just Media Teams.

Every role on the retail floor has a different job to do. Zitcha speaks each of their languages.When retailers can see and act on every opportunity, inventory stops being a static list of placements and becomes a live profit engine that drives measurable, incremental margin.

Merchant

Achieve virtually any look and layout from within the template

General manager

Meet all of your inbound goals and objectives

CFO

Meet all of your inbound goals and objectives

Retail Media Operator

Meet all of your inbound goals and objectives

Brand Partner

Meet all of your inbound goals and objectives

Merchant

Responsible For

Category P&L, range architecture, supplier negotiations, promotional calendar, shelf space allocation.

Keeps them up at night

Trade spend is a black hole. No line of sight from promo investment to actual category margin lift. Media team runs campaigns with zero regard for what's in stock or on deal.

How Zitcha helps

Zitcha connects trade spend to media performance at the SKU level. Every dollar the merchant invests is measured against margin contribution — not click-through rates.

General Manager

Responsible For

Store-level profitability, cross-category performance, supplier partnership ROI, operational efficiency across buying and marketing.

Keeps them up at night

Gets a media report and a trade report that tell completely different stories. Can't answer: did that supplier partnership actually grow the category or just subsidise the brand?

How Zitcha helps

One unified view of trade + media + margin + inventory. The GM can finally see whether a campaign grew the category or just shifted share between brands.

CFO

Responsible For

Revenue forecasting, cost containment, capital allocation, margin improvement, investor-grade reporting on new revenue streams.

Keeps them up at night

Retail media is pitched as 'high-margin incremental revenue' but there's no auditable proof. Trade spend sits in a different ledger from media revenue. The numbers don't reconcile.

How Zitcha helps

Zitcha delivers closed-loop financial reporting. Trade spend, media revenue, supplier contributions and margin impact — all reconciled in one system the CFO can trust.

Retail Media Operator

Responsible For

Campaign execution, inventory sell-through, ad placement, yield optimisation, brand partner onboarding, format management.

Keeps them up at night

Running campaigns blind. No inventory signal. Promoting out-of-stock SKUs. Reporting ROAS to brands while the merchant says 'none of this helped my category.'

How Zitcha helps

Zitcha feeds live inventory into media decisioning. Operators stop wasting impressions on ghost stock and start proving category-level impact to every stakeholder.

CFO

Responsible For

Shopper marketing investment, retail media ROI, joint business plans, category growth targets with retail partners.

Keeps them up at night

Spending more on retail media every year with less confidence it's incremental. Reports show impressions and ROAS but not whether the category actually grew.

How Zitcha helps

Zitcha gives brands a shared view of category performance — not just their own campaign metrics. Proof of incrementality, not just activity.

WHY ZITCHA EXISTS

Retail Media was built for advertisers. We rebuilt it for retailers.

With Margin Manager™, Zitcha is bringing RMNs so much closer to Retail. Think of us as the economic engine within your RMN, ensuring every ad actually generates a profit for the retailer, not just the RMN. How? We'd love to show you.

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Media spend should correlate with margin, not just impressions

Trade and media budgets should work as one unified engine

Advertising outcomes should be trusted by merchants.

True success isn’t just a click; it’s using every lever to maximize velocity and margin

NPS Retailer Quote - Easy and fast adjustments of elements is possible with Core template. Find our more about our all-in-one programmatic template.

NPS Retailer

Our Products

Headline placeholder for products

Margin Manager

Real-time category margin intelligence

Continuously monitors gross margin, trade spend impact, and promotional cost across every SKU and category. Surfaces margin erosion before it hits the P&L.

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AI Plan Builder

Autonomous media and trade planning

Generates optimised media plans that account for margin targets, inventory positions, and supplier commitments. Plans are scored against category profit — not ROAS.

Let's Do This

HUMAN-POWERED SUPPORT

We’re in thiswith you

Dedicated Partner: Strategic Extension.

Our Customer Success team integrates with your team - and goals to your goals. We hire both smart and nice.

Collaborative Learning: Applied Mastery.

Hands-on workshops that ensure your team is proficient, productive, and ahead of the curve.

Precision Support: Instant Resolution.

A global technical network available 24/7 for reliable, human-led technical assistance

Impact Reviews: QBRs.

Regular performance audits to share best practices and ensure continuous growth

Everything you need to plan, activate, and measure retail media.

Zitcha connects people, partnerships, inventory, and data into a high-margin growth engine.

It replaces disconnected tools and spreadsheets with structured workflows that make every campaign easier to plan, sell, and measure.

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From Village Cinemas to Ocado, leading retailers use Zitcha to align teams, simplify operations, and grow profit through media.

Precision Targeting Delivers Blockbuster Results for Village Cinemas Anora Launch using the Zitcha Platform

Village Cinemas’ Anora campaign used Zitcha’s data-driven strategy to boost ticket sales, achieving a 10.8% CTR with highly targeted, conversion-optimized ads.

Ocado Ads & S.Pellegrino - Winner Winner, Michelin Dinner

Discover how S.Pellegrino and Ocado used first-party data and Meta MPA to drive a 6,000%+ lift in subscriptions for Fine Dining Lovers - all during one standout summer campaign.

Shark Ninja Always-On Campaign with Market Media at Noel Leeming

Noel Leeming’s omnichannel campaign for Shark and Ninja drove 12% sales uplift, 830K+ impressions, and strong engagement across all touchpoints.

One retail media platform, your entire retail media network.

From planning and activation to reporting and intelligence, Zitcha brings every channel - onsite, offsite, and in-store - together in one connected system.

It’s how leading retailers move faster, sell smarter, and grow profit through media.

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The People

Give every team the visibility and tools to work as one.

Retail media only scales when your people are aligned.

Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.



Role-based access for internal and external teams
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Shared calendars and campaign views
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Seamless collaboration across regions and suppliers

Partnerships

Build stronger, more transparent relationships with your suppliers.

Zitcha makes collaboration simple with shared workflows and co-investment tools that connect retailers, brands, and agencies in one environment.

Everyone operates from the same record of truth - creating trust, efficiency,  and faster campaign delivery.

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Product Margin

Keep more of every media dollar you sell.

Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.

Built for everyone.

Easy-to-use ensures new users learn to use prototyping tools.

"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"

Mark Robinson

Product Designer, Google

"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."

Meg Riley

Product Designer, Google

"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"

Mark Robinson

Product Designer, Google

"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."

Meg Riley

Product Designer, Google

"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"

Mark Robinson

Product Designer, Google

"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."

Meg Riley

Product Designer, Google

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