# 🗞 Newsroom ## Press Releases #### [Iona Star Invests in Zitcha to Power the Next Generation of Retail Media and AI-Enabled, Data-Driven Commerce](/content/newsroom/iona-star-invests-in-zitcha/index.html) #### [Zitcha and Pentaleap Partner to Connect Retail Media Auctions with Product Relevance](/content/newsroom/zitcha-and-pentaleap-partner-to-connect-retail-media-auctions-with-product-relevance/index.html) #### [Retail Media Outperforms Traditional Advertising Channels With Full Funnel Solution](/content/newsroom/retail-media-outperforms-traditional-advertising-channels-with-zitcha/index.html) #### [Zitcha taps former Meta retail media leader Phil Bonanno to drive APAC growth](/content/newsroom/zitcha-taps-former-meta-retail-media-leader-phil-bonanno-to-drive-apac-growth/index.html) #### [Retail Media Platform Zitcha Appoints Steve Biddle as Chief Commercial Officer](/content/newsroom/retail-media-platform-zitcha-appoints-steve-biddle-as-chief-commercial-officer/index.html) #### [Zitcha named fifth in Deloitte Technology Fast 50 for 2025 as rapid growth and global expansion accelerate](/content/newsroom/zitcha-named-fifth-in-deloitte-technology-fast-50-for-2025-as-rapid-growth-and-global-expansion-accelerate/index.html) .png?width=596&height=210&name=Untitled%20design%20(10).png)](/content/newsroom/zitcha-named-fifth-in-deloitte-technology-fast-50-for-2025-as-rapid-growth-and-global-expansion-accelerate/index.html) #### [Priceline Pharmacy partners with Zitcha to bolster retail media network](/content/newsroom/priceline-pharmacy-partners-with-zitcha-to-bolster-retail-media-network/index.html) #### [Zitcha supercharges retail media network for eCommerce beauty and wellness leader THG Beauty](/content/newsroom/zitcha-supercharges-retail-media-network-for-ecommerce-beauty-and-wellness-leader-thg-beauty/index.html) .png?width=596&height=210&name=Light%20(2).png)](/content/newsroom/zitcha-supercharges-retail-media-network-for-ecommerce-beauty-and-wellness-leader-thg-beauty/index.html) #### [Zitcha to power Frasers Group ELEVATE retail media network](/content/newsroom/zitcha-to-power-frasers-group-elevate-retail-media-network/index.html) .png?width=596&height=210&name=Untitled%20design%20(5).png)](/content/newsroom/zitcha-to-power-frasers-group-elevate-retail-media-network/index.html) #### [Zitcha appoints Jim Kane as Global VP of sales to drive international expansion](/content/newsroom/jim-kane-international-expansion/index.html) #### [Zitcha appoints retail experts Debra Berman and Jonathan Waecker as senior advisors to propel US growth](/content/newsroom/appoints-retail-experts-debra-berman-and-jonathan-waecker-as-senior-advisors-to-propel-us-growth/index.html) .png?width=596&height=210&name=Untitled%20design%20(3).png)](/content/newsroom/appoints-retail-experts-debra-berman-and-jonathan-waecker-as-senior-advisors-to-propel-us-growth/index.html) #### [Zitcha and Marketplacer unite to revolutionise eCommerce by integrating retail media and marketplaces](/content/newsroom/zitcha-and-marketplacer-unite-to-revolutionise-ecommerce-by-integrating-retail-media-and-marketplaces/index.html) #### [Retail media innovator Zitcha secures A$15 million Series A funding led by VMG Partners to accelerate US expansion](/content/newsroom/retail-media-innovator-zitcha-secures-a15-million-series-a-funding-led-by-vmg-partners-to-accelerate-us-expansion/index.html) #### [Ocado Retail enters new chapter of retail media with the launch of Ocado Ads](/content/newsroom/ocado-retail-enters-new-chapter-of-retail-media-with-the-launch-of-ocado-ads/index.html) .png?width=596&height=210&name=Zitcha%20x%20Ocado%20Ads%20(2).png)](/content/newsroom/ocado-retail-enters-new-chapter-of-retail-media-with-the-launch-of-ocado-ads/index.html) #### [TerryWhite Chemmart moves into retail media with Zitcha powered network](/content/newsroom/terrywhite-chemmart-moves-into-retail-media-with-zitcha-powered-network/index.html) #### [Zitcha expands customer success team in response to global growth](/content/newsroom/gen-kate-hire/index.html) #### [MixIn by Endeavour Teams Up with Zitcha to Bring Retail Media to Meta](/content/newsroom/mixin-by-endeavour-teams-up-with-zitcha-to-bring-retail-media-to-meta/index.html) #### [Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC](/content/newsroom/josh-forsyth-hire/index.html) -1.jpg?width=596&height=210&name=IMG_1940%20(1)-1.jpg)](/content/newsroom/josh-forsyth-hire/index.html) #### [Zitcha announces Venvee partnership](/content/newsroom/venvee-partnership/index.html) #### [Zitcha partners with one of the world’s largest DIY chains to launch retail media network](/content/newsroom/zitcha-partners-with-worlds-one-of-the-worlds-largest-diy-chains-to-launch-retail-media-network/index.html) #### [Zitcha and Axonet Partner to Elevate C-Store Shopper Engagement and Experience](/content/newsroom/zitcha-and-axonet-partner-to-elevate-c-store-shopper-engagement-and-experience/index.html) ## News Coverage ### [Podcast: Foes to Friends, Future of Retail Media, Orchestration + Rankings](https://www.fmcgguys.com/troy-andreas/) 06/17/2026 ### [Pentaleap and Zitcha want to bring retailers' ad and merchant teams together](https://www.adweek.com/commerce/2-adtech-startups-team-up-to-solve-retail-medias-biggest-problem/) 06/16/2026 ### [Cotswold Outdoor Group’s CEO on what building a retail media network really takes](https://www.retailgazette.co.uk/blog/2026/06/cotswold-outdoor-group/) 06/04/2026 ### [Runners Need harnessed Cotswold Outdoor Group’s retail media network, underpinned by Zitcha, to drive awareness, demand, and sell-through across both ecommerce and physical retail](https://www.adweek.com/adweek-wire/retail-media-outperforms-traditional-advertising-channels-with-full-funnel-solution/) 05/15/2026 ### [Podcast: Retail Media’s Growing Pains: Steve Biddle on Fragmentation, Merchant Alignment, and the Next Evolution of RMNs](https://advertisingweek.com/retail-medias-growing-pains-steve-biddle-on-fragmentation-merchant-alignment-and-the-next-evolution-of-rmns/) 05/13/2026 ### [Debunking the Myth That Retailers Have a Demand Problem in Retail Media](https://www.mytotalretail.com/article/debunking-the-myth-that-retailers-have-a-demand-problem-in-retail-media/) 04/28/2026 ### [Retail media drives +13% sales uplift at Cotswold Outdoor says CEO Jamie Kristow](https://retailrewired.co.uk/2026/04/24/rts-2026-retail-media-drives-13-sales-uplift-at-cotswold-outdoor-says-ceo-jamie-kristow/) 04/24/2026 ### [SharkNinja Campaign Drives 12% Sales Lift Across Noel Leeming Channels](https://www.bandt.com.au/sharkninja-campaign-drives-12-sales-lift-across-noel-leeming-channels/) 04/09/2026 ### [Zitcha’s Troy Townsend on why commerce media must move beyond ROAS to unlock its next chapter](https://www.thedrum.com/news/zitcha-s-troy-townsend-on-why-commerce-media-must-move-beyond-roas-to-unlock-its-next-chapter) 03/26/2026 ### [Meta's Phil Bonanno jumps to Zitcha](https://www.adnews.com.au/news/meta-s-phil-bonanno-jumps-to-zitcha) 03/02/2026 ### [Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha](https://www.adweek.com/commerce/exclusive-meta-retail-media-lead-steve-biddle-chief-commercial-officer-zitcha/) 02/20/2026 ### [Retail Media Enters Its Smart Growth Era](https://www.bandt.com.au/retail-media-enters-its-smart-growth-era/) 01/12/2026 ### [Margin will come out of hiding for retail media networks in 2026](https://mumbrella.com.au/margin-will-come-out-of-hiding-for-retail-media-networks-in-2026-910446) 12/16/2025 ### [Perspective - Retail media's coming reckoning as margin becomes the new metric](https://www.adnews.com.au/news/perspective-retail-media-s-coming-reckoning-as-margin-becomes-the-new-metric) 12/15/2025 ### [How to Build an Omnichannel Retail Media Network from Scratch](https://www.youtube.com/watch?v=sW0FlH_bbeU) 11/13/2025 ### [Priceline Pharmacy joins Zitcha to power retail media](https://www.mediaweek.com.au/priceline-pharmacy-joins-zitcha-to-power-retail-media/) 11/07/2025 ### [Why agentic AI makes brand-building retail media’s new superpower](https://mumbrella.com.au/why-agentic-ai-makes-brand-building-retail-medias-new-superpower-891678) 09/22/2025 ### [Retail Media Impact Summit Speaker Q&A: Breaking the Channel Mindset with Zitcha](https://iabeurope.eu/retail-media-impact-summit-speaker-qa-breaking-the-channel-mindset-with-zitcha/) 08/13/2025 ### [Terrywhite Chemmart scales retail media platform as brands look for sophistication](https://mumbrella.com.au/terrywhite-chemmart-scales-retail-media-platform-as-brands-look-for-sophistication-883435) 07/30/2025 ### [Zitcha to glow up retail media platform for THG Beauty](https://www.mediaweek.com.au/zitcha-to-glow-up-retail-media-platform-for-thg-beauty/) 07/11/2025 ### [Cotswold Outdoor Group partners with Zitcha to launch new retail media network](https://www.theoia.co.uk/member-news/cotswold-outdoor-group-partners-with-zitcha-to-launch-new-retail-media-network/) 06/19/2025