Retail Media Advertising Technology

Built for retail, not just RMNs

Focus

Better orchestration with margin-first thinking

Regions

US · APAC · EMEA

Established

2021

Partners & Integrations

Built with the world's leading platforms.

Zitcha is built on deep integrations with the platforms that power modern retail—from ad serving and data infrastructure to offsite media and finance. Every partner is connected through Margin Manager™ so the intelligence flows both ways.

Offsite Media

The world's largest media platforms. Connected through margin intelligence.

Every offsite partner reads from Margin Manager's margin and inventory signals—so spend goes to the right product, on the right platform, at the right time.

Meta

Meta Promoted Product Optimization—retail media's most advanced social product, connected through Zitcha Core.

Google

Commerce Media Network—Performance Max, Shopping, and Display in a unified retail media buying experience.

TikTok

TikTok's retail media stack—moving social commerce into a fully accountable, margin-measured channel.

Pinterest

Discovery-to-conversion retail media—connecting shopper intent to in-store and online purchase attribution.

Snapchat

Location-native retail media—geo-targeted, store-proximity campaigns that close the online-to-offline attribution loop.

The Trade Desk

Programmatic display and CTV—the world's largest independent DSP, activated with margin-aware audience decisioning.

Unified Ranking Ad Server

Built to know what's worth promoting.

Unified ranking, organic and paid results work from the same grid—so the best product wins the placement, not just the highest bid.

Pentaleap

Pentaleap's unified ranking layer connects organic and paid results into a single grid—optimising both for shopper relevance, ad revenue, and ecommerce performance. Up to 2× CTR and 80–140% more ad revenue without adding a single ad slot.

In-store Media

The physical store, finally connected to the rest of your RMN.

In-store screens, digital signage, and audio—all orchestrated through Zitcha Core and informed by the same margin model as every digital channel.

Broadsign

Enterprise DOOH and in-store screen management—aisle ends, checkouts, and entrance displays, margin-aware.

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Navori

Digital signage software across retail environments—shelf-edge, end-cap, and floor displays connected to the unified campaign layer.

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QSIC

In-store audio turns background music into an accountable media channel, margin-informed and attribution-tracked.

Data & Infrastructure

The data infrastructure that powers Margin Manager.

Zitcha Core is built to run on the data platforms your business already uses. No data movement, no duplication, no risk.

Snowflake

Margin Manager runs natively inside your Snowflake environment. Your data never leaves. Zero replication required.

Summit Insights

Collects and structures point-of-sale and upstream merchant data for large retailers—feeding Margin Manager with clean, reliable inputs.

CRM & Finance

Close the loop from campaign to revenue recognition.

Media revenue only counts when it's invoiced and collected. Zitcha Core connects to the commerce and finance platforms your business runs on.

Salesforce

Billing, Revenue Cloud, and order management. Campaign commitments flow directly into invoicing and revenue recognition.

What happens in practice

Trade team plans JBP, RMN consults

RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible

Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs

Finance becomes an unwilling referee

Cycle repeats itself

Where Retail Media Unites with Merchants and Brands

Retail Media Leadership

Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.

Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN? Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.

How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.

Merchant

Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.

Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock triggers creative merchant solutions, and potentially turns a profitable category negative.

How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.

Retail Media Operations

Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams.

Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.

How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.

Brand and Agency

Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.

Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.

How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.

Who is it for

Built for Category Owners, Not Just Media Teams.

Every role on the retail floor has a different job to do. Zitcha speaks each of their languages. When retailers can see and act on every opportunity, inventory stops being a static list of placements and becomes a live profit engine that drives measurable, incremental margin.

Merchant

Achieve virtually any look and layout from within the template

General manager

Meet all of your inbound goals and objectives

CFO

Meet all of your inbound goals and objectives

Retail Media Operator

Meet all of your inbound goals and objectives

Brand Partner

Meet all of your inbound goals and objectives

Merchant

Responsible For

Category P&L, range architecture, supplier negotiations, promotional calendar, shelf space allocation.

Keeps them up at night

Trade spend is a black hole. No line of sight from promo investment to actual category margin lift. Media team runs campaigns with zero regard for what's in stock or on deal.

How Zitcha helps

Zitcha connects trade spend to media performance at the SKU level. Every dollar the merchant invests is measured against margin contribution — not click-through rates.

General Manager

Responsible For

Store-level profitability, cross-category performance, supplier partnership ROI, operational efficiency across buying and marketing.

Keeps them up at night

Gets a media report and a trade report that tell completely different stories. Can't answer: did that supplier partnership actually grow the category or just subsidise the brand?

How Zitcha helps

One unified view of trade + media + margin + inventory. The GM can finally see whether a campaign grew the category or just shifted share between brands.

CFO

Responsible For

Revenue forecasting, cost containment, capital allocation, margin improvement, investor-grade reporting on new revenue streams.

Keeps them up at night

Retail media is pitched as 'high-margin incremental revenue' but there's no auditable proof. Trade spend sits in a different ledger from media revenue. The numbers don't reconcile.

How Zitcha helps

Zitcha delivers closed-loop financial reporting. Trade spend, media revenue, supplier contributions and margin impact — all reconciled in one system the CFO can trust.

Retail Media Operator

Responsible For

Campaign execution, inventory sell-through, ad placement, yield optimisation, brand partner onboarding, format management.

Keeps them up at night

Running campaigns blind. No inventory signal. Promoting out-of-stock SKUs. Reporting ROAS to brands while the merchant says 'none of this helped my category.'

How Zitcha helps

Zitcha feeds live inventory into media decisioning. Operators stop wasting impressions on ghost stock and start proving category-level impact to every stakeholder.

CFO

Responsible For

Shopper marketing investment, retail media ROI, joint business plans, category growth targets with retail partners.

Keeps them up at night

Spending more on retail media every year with less confidence it's incremental. Reports show impressions and ROAS but not whether the category actually grew.

How Zitcha helps

Zitcha gives brands a shared view of category performance — not just their own campaign metrics. Proof of incrementality, not just activity.

Everything you need to plan, activate, and measure retail media.

Zitcha connects people, partnerships, inventory, and data into a high-margin growth engine.

One retail media platform, your entire retail media network.

From planning and activation to reporting and intelligence, Zitcha brings every channel - onsite, offsite, and in-store - together in one connected system.

The People

Give every team the visibility and tools to work as one.

Retail media only scales when your people are aligned.

Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.

Product Margin

Keep more of every media dollar you sell.

Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.

Built for everyone.

Easy-to-use ensures new users learn to use prototyping tools.

"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"

Mark Robinson

Product Designer, Google

"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."

Meg Riley

Product Designer, Google

Want to become a Zitcha partner?

We build deep integrations with platforms that make retail media smarter, faster, and more accountable. If that's you, let's talk.