Retail Media Advertising Technology

Built for retail, not just RMNs

Focus Better orchestration with margin-first thinking

Regions US · APAC · EMEA

Established 2021

Retail media is hard. We make it work for everyone.

Zitcha connects your merchant team, your media team, and your brands in one operating system—with the AI, the data, and the people to get you there at your pace.

Talk to an Expert

Every retailer has an RMN. Almost none can show it moved the business.

Media gets measured in media's terms, leading the merchant to keep asking why 10x ROAS isn't translating into 10x more product off the shelf.

Culture change won't close that gap. Only a tool can.

Zitcha built it.

Merchant Team

Owns Margin & Category

They control what's on shelf, what's in stock, what's on promo. Media often happens around them, not with them.

Skeptical of ROAS — no correlation to what they actually care about.

RMN General Manager

Caught in the middle

Responsible for growing advertiser spend, but trade dollars are increasingly difficult to tap.

Always defending media's impact to the merchant, without having a shared metric that works for both.

Brand / Advertiser

Buying blind

Only 3% of advertisers fully trust media network reporting (McKinsey, 2026). That's embarrassingly bad.

Brands increasingly vocal about wanting better than ROAS to increase RMN investment.

What happens in practice

Trade team plans JBP, RMN consults

RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible

Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs

Finance becomes an unwilling referee

Cycle repeats itself

Where Retail Media Unites with Merchants and Brands

Retail Media Leadership

Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.

Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN? Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.

How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.

Merchant

Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.

Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock, triggers creative merchant solutions, and potentially turns a profitable category negative.

How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.

Retail Media Operations

Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams.

Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.

How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.

Brand and Agency

Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.

Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.

How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.

Who is it for

Built for Category Owners, Not Just Media Teams.

Every role on the retail floor has a different job to do. Zitcha speaks each of their languages. When retailers can see and act on every opportunity, inventory stops being a static list of placements and becomes a live profit engine that drives measurable, incremental margin.

The brain and the engine. Working as one.

Margin Manager™ is the brain behind every decision—it reads your margins, your inventory, and your merchant priorities to work out what should be promoted, where, and when.

Zitcha Core is the engine that goes and does it across every channel.

Everything you need to plan, activate, and measure retail media.

Zitcha connects people, partnerships, inventory, and data into a high-margin growth engine.

It replaces disconnected tools and spreadsheets with structured workflows that make every campaign easier to plan, sell, and measure.

Margin Manager™

The shared language your teams have never had.

Not just a measurement tool. A communication tool. Margin Manager gives your retail media team something they've never had. A number the merchant actually believes. A story brands trust.

Zitcha Core™

Everything your RMN needs. In one activation platform.

Zitcha Core is the complete retail media activation platform — from planning and ad building to channel activation, inventory management, brand self-serve, billing, and AI-powered reporting. One platform. Your whole operation.

From siloed to unified in four steps

01

Connect your data

Our data scientists work with your team to connect the data your merchants trust to inform media decisions.

02

Get your retailer-specific model

A margin model tuned to your business, not just ROAS.

03

Activate every channel from one layer

Onsite, offsite, in-store, audio—all running through the same margin model.

04

Measure what actually moved

Incremental impact measured on margin—proven results, not last-click guesswork.

We don't just hand you software. We build it with you.

Data scientists embedded in your onboarding

Your Margin Manager model is built by our data science team working alongside yours — calibrated to your specific retail environment.

Deep retail experience, not just tech people

Our team has deep retail experience and understands the tensions that define retail media. Our leadership team stays involved long after you go live.

Forward-deployed engineers for integrations

Complex integration? We send engineers to work alongside your tech team. Your existing stack stays intact — we build around it.

Ongoing success, not a post-launch handoff

Your Customer Success lead knows your business, tracks your goals, and proactively surfaces what's working and what needs attention.

Same channel. A fundamentally different system.

Before Zitcha

• Siloed RMN team
• Optimizes for ROAS - merchants don't trust it
• Brands spend to honor joint business plans
• AI bolted on

After Zitcha

• Merchant org, RMN, and finance in one layer
• One number everyone believes
• Brands invest to grow
• AI that simplifies

Ready to make retail media work for everyone?

We'll listen first. Then we'll show you what Zitcha looks like built for your business — in 30 minutes, on your data, with your team.

One retail media platform, your entire retail media network.

From planning and activation to reporting and intelligence, Zitcha brings every channel - onsite, offsite, and in-store - together in one connected system.

It’s how leading retailers move faster, sell smarter, and grow profit through media.

The People

Give every team the visibility and tools to work as one.

Retail media only scales when your people are aligned.

Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.

Product Margin

Keep more of every media dollar you sell.

Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.