Zitcha | Retail Media Management & Margin Optimization Platform
Retail Media Advertising Technology
Built for retail, not just RMNs
Focus
Better orchestration with margin-first thinking
Regions
US · APAC · EMEA
Established
2021
Two products. One that decides. One that delivers.
Margin Manager™ is the recommendation engine that tells your activation platform what to promote, where, when, and to whom. Zitcha Core is the activation platform that delivers it. ZitchaAI makes both effortless.
Margin ManagerZitcha Core
Margin Manager
The brain behind every campaign decision.
Before any campaign runs, before any bid is placed, before any impression is served—Margin Manager reads your data and decides. It knows which products need the lift, which have the margin to support promotion, which channels will drive the best return, and which brands are most at risk of missing their targets.
Then it hands Zitcha Core a clear set of instructions—and Zitcha Core goes and delivers.
The Model
Your retailer. Your margins. Your model.
Margin Manager is built custom for your business—your product margins, your inventory velocity, your vendor funding flows, your seasonal patterns.
A model trained on your data, not a generic algorithm, running in your cloud, giving recommendations that are specific to your RMN.
The language
A metric all stakeholders can align to.
The GM, the merchant, and the brand have never trusted the same number.
Margin Manager gives them one, grounded in margin and inventory, not another ROAS figure.
The intelligence
Every decision informed by what matters.
Margin Manager reads product margin state, inventory cover, sell-through velocity, new-to-brand opportunity, and merchant category priorities simultaneously—then surfaces a ranked recommendation of what to promote, at what investment, across which channels.
Not a dashboard. A decision.
The measurement
Every decision comes with evidence.
Margin Manager doesn't just tell you what to do—it shows you why.
Every recommendation is backed by a full evidence trail: what signals were read, what was weighted, and what outcome is expected. Your team, your merchants, and your brands see the reasoning, not just the result.
No black boxes. No blind faith required.
What Margin Manager recommends — and tells Zitcha Core to activate
Which products
Ranked by margin headroom, stock cover, and sell-through opportunity
Which channels
Onsite, offsite, in-store, or audio — based on where the product is most likely to convert
At what investment
Budget allocation modelled against expected incremental return, not just historical spend patterns
For which brands
Vendor funding alignment, JBP commitments, and new-to-brand opportunity surfaced automatically
With what guardrails
Stock thresholds, margin floors, and category caps enforced automatically — no human override required
Full transparency
Every recommendation comes with full evidence. Our model shows you exactly why each decision was made — so your team, your merchants, and your brands can trust the output, not just accept it.
Zitcha Core
The engine that makes it happen.
Zitcha Core is where everything gets done. Ad serving, channels, inventory, brand self-serve, billing, and ZitchaAI — all in one place. Margin Manager tells it what to do. Zitcha Core does it.
Campaign builder
Build, optimise, and launch campaigns in natural language. No forms, no manual setup.
Report interpreter
Ask questions about performance in plain language. Get answers, not dashboards to navigate.
Signal surface
Proactively flags what needs your attention — before it becomes a problem.
Human in the loop
AI recommends. You approve. Every action is auditable and attributable to a person.
We meet you where you are.Our job is to get to AI maturity quickly—but your job is to get there at your pace. Start with one workflow. Expand as confidence grows. We're with you every step of the way.
What happens in practice
Trade team plans JBP, RMN consults
RMN team executes campaigns primarily to hit media margin targets - hitting performance targets, if possible
Merchant optimizes for their KPIs - which don’t line up with RMNs KPIs
Finance becomes an unwilling referee
Cycle repeats itself
Where Retail Media Unites with Merchants and Brands
Where Retail Media Unites with Merchants and Brands
Retail Media Leadership
Responsible For: Balancing the delicate ecosystem between high-margin media revenue and sustainable long-term supplier relationships. They must ensure that the RMN is an extension of the retail business, not working against it.
Keeps (Half of) Them Up At Night: So many things! Where does AI best help my RMN. Brand partners losing faith in standard ROAS reporting while the internal CFO continues to press for increased ad revenue and appropriately high margin targets.
How Zitcha Helps: Our orchestration interface is just the beginning. It not only brings you visibility like you’ve never seen before - but multiplies your sales teams via Margin Manager. Zitcha provides the framework that ensures every dollar of ad spend is backed by a real-time view of whether the transaction actually pays.
Where Retail Media Unites with Merchants and Brands
Merchant
Responsible For: Category P&L, inventory turnover, gross margin ROI, and shelf-level profitability.
Keeps Them Up At Night: Seeing an RMN campaign where sales spike but wipe out stock, triggers creative merchant solutions, and potentially turns a profitable category negative.
How Zitcha Helps: Zitcha treats retail media as a category management tool. It automatically aligns RMN ad spend with merchant goals, focusing spend on products that move the needle for your P&L.
Where Retail Media Unites with Merchants and Brands
Retail Media Operations
Responsible For: Scaling campaign execution, managing the technical "plumbing" between retail data and ad platforms, and ensuring cross-functional alignment between digital and trade teams
Keeps them Up at Night: Spending more time manually stitching together fragmented data sets and spreadsheets than actually optimizing campaigns. Oh, and chasing down Merchant requests.
How Zitcha Helps: Zitcha simplifies the thousands of daily decisions required to plan, execute, optimize, and report on campaigns by using AI to handle the heavy lifting. This "human-in-the-loop" approach keeps you in the middle as the strategic lead, allowing you to scale your value without scaling manual effort.
Where Retail Media Unites with Merchants and Brands
Brand and Agency
Responsible For: Primarily planning, execution, and hitting sales targets. They need their retail media investment to perform to justify increased investment.
Keeps them Up at Night: If you’re at an agency, you are resource-starved - you need this to be easier. You need a partner with skin in the game. As a brand, you’re asking for more insights and overall better performance.
How Zitcha Helps: Zitcha’s Margin Manager is an insights machine. And like Retail Media Operations, Zitcha’s use of AI is not a bolt-on. We’ve rebuilt the platform from the ground up, infusing AI to simplify operations and reporting.
Who is it for
Built for Category Owners,Not Just Media Teams.
Every role on the retail floor has a different job to do. Zitcha speaks each of their languages.When retailers can see and act on every opportunity, inventory stops being a static list of placements and becomes a live profit engine that drives measurable, incremental margin.
Merchant
Achieve virtually any look and layout from within the template
General manager
Meet all of your inbound goals and objectives
CFO
Meet all of your inbound goals and objectives
Retail Media Operator
Meet all of your inbound goals and objectives
Brand Partner
Meet all of your inbound goals and objectives
Merchant
Responsible For
Category P&L, range architecture, supplier negotiations, promotional calendar, shelf space allocation.
Keeps them up at night
Trade spend is a black hole. No line of sight from promo investment to actual category margin lift. Media team runs campaigns with zero regard for what's in stock or on deal.
How Zitcha helps
Zitcha connects trade spend to media performance at the SKU level. Every dollar the merchant invests is measured against margin contribution — not click-through rates.
General Manager
Responsible For
Store-level profitability, cross-category performance, supplier partnership ROI, operational efficiency across buying and marketing.
Keeps them up at night
Gets a media report and a trade report that tell completely different stories. Can't answer: did that supplier partnership actually grow the category or just subsidise the brand?
How Zitcha helps
One unified view of trade + media + margin + inventory. The GM can finally see whether a campaign grew the category or just shifted share between brands.
CFO
Responsible For
Revenue forecasting, cost containment, capital allocation, margin improvement, investor-grade reporting on new revenue streams.
Keeps them up at night
Retail media is pitched as 'high-margin incremental revenue' but there's no auditable proof. Trade spend sits in a different ledger from media revenue. The numbers don't reconcile.
How Zitcha helps
Zitcha delivers closed-loop financial reporting. Trade spend, media revenue, supplier contributions and margin impact — all reconciled in one system the CFO can trust.
Retail Media Operator
Responsible For
Campaign execution, inventory sell-through, ad placement, yield optimisation, brand partner onboarding, format management.
Keeps them up at night
Running campaigns blind. No inventory signal. Promoting out-of-stock SKUs. Reporting ROAS to brands while the merchant says 'none of this helped my category.'
How Zitcha helps
Zitcha feeds live inventory into media decisioning. Operators stop wasting impressions on ghost stock and start proving category-level impact to every stakeholder.
CFO
Responsible For
Shopper marketing investment, retail media ROI, joint business plans, category growth targets with retail partners.
Keeps them up at night
Spending more on retail media every year with less confidence it's incremental. Reports show impressions and ROAS but not whether the category actually grew.
How Zitcha helps
Zitcha gives brands a shared view of category performance — not just their own campaign metrics. Proof of incrementality, not just activity.
AI that does the work. At your pace.
ZitchaAI understands your retailer's data, your campaigns, your inventory signals, and your merchant priorities. Ask it anything in plain language. It acts, recommends, and flags—with your team in control at every step.
Campaign Builder
Build, optimize, and launch campaigns in natural language.
Report Interpreter
Ask questions about performance in plain language. Get answers, not dashboards.
Signal Surface
Proactively flags what needs your attention before it becomes a problem.
You're in Control
AI recommends. Your team approves. Every action is auditable.
Your ad server. Built to know what's worth promoting.
Zitcha's own ad server runs every onsite placement. Paired with Pentaleap's unified ranking, organic and paid results work from the same grid—so the best product wins the placement, not just the highest bid.
Core Infrastructure
Zitcha Ad Server
Sponsored ProductsDisplayNativeMargin-aware BiddingAPI-firstMCP-compatible
Data Integration Partner
Unified Ranking Partner
Pentaleap
Pentaleap's unified ranking layer connects organic and paid results into a single grid — optimising both for shopper relevance, ad revenue, and ecommerce performance. Up to 2× CTR and 80–140% more ad revenue without adding a single ad slot.
Unified Organic + Paid GridRTB Demand AccessUp to 2× CTRStack-additive
Demand Partners
Every possible RMN media placement. All in one platform.
Retail media doesn't stop at the website. Every channel reads from the same margin model and spend goes where it actually moves the needle.
OffsiteOnsiteIn-storeDisplay & CTVData & Technology
Meta Promoted Product Optimization
Zitcha makes available Meta's Retail Media offering—Promoted Product Optimization. This product allows RMNs to optimize to the only the promoted SKUs that RMNs and brands care most about.
Zitcha also offer standard Meta offerings.
Google Commerce Media Suite
Google Commerce Media lets brands and retailers run on the retailer's first-party data to reach shoppers across Google and drive incremental product sales.
The retailer shares its audiences and feeds, Google's AI optimizes, and both sides get product-level measurement on every campaign.
TikTok for Retail Media
Connected to TikTok's retail media stack—moving TikTok from upper-funnel awareness into a fully accountable commercial channel with incremental attribution.
Snapchat Retail Media
Snapchat's retail media product owns location. Geo-targeted, store-proximity campaigns drive in-store traffic. Snap's location signal closes the online-to-offline attribution loop.
Pinterest Retail Media
Pinterest is where shoppers plan before they buy. Zitcha connects discovery through to in-store and online conversion, attributed at the SKU level.
Sponsored Products
Promoted product placements in search and browse, served the moment a shopper is ready to buy. First-party shopper data surfaces the right SKU for every query, with results attributed back to the sale.
Brand Store
A dedicated, branded storefront inside the retailer—your full range, story and hero products in one destination. Turns one-off shoppers into repeat buyers, with every visit and purchase measured at the SKU level.
Solus eDM
A single-brand email to the retailer's opted-in shoppers—your message, no competing brands. First-party segments put it in front of the right audience, and every open, click and sale is tracked back to revenue.
Email Marketing
Web Banners
High-visibility display across the retailer's busiest pages—home, category and search. Premium on-site real estate for awareness and launches, targeted with first-party data and attributed to on-site sales.
Display Ads
In-App Banners
Promoted products served inside the retailer's app, where mobile shoppers browse and buy. The same margin-aware ranking and first-party targeting as onsite, reaching app audiences right at the point of purchase.
In-App Sponsored Products
Standout display placements within the retailer's app for awareness and launches. First-party shopper data targets the right segments, with engagement and sales measured in one closed loop.
Broadsign
Enterprise Digital-Out-Of-Home (DOOH) and in-store screen management. Aisle-end, checkout, and entrance displays connected to the same margin model driving onsite and offsite.
Screen placement informed by live inventory and margin state.
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Navori
Digital signage software across in-store retail environments. Shelf-edge, end-cap, and floor display surfaces connected to the unified campaign layer—what happens on the floor is measurable alongside what happens online.
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QSIC
QSIC turns in-store background music into an accountable, targeted media channel. In-store audio placements read the same inventory and margin signals as every other channel, directing spend to the products that actually need the lift.
Floor Stickers
Eye-catching floor decals that guide shoppers down the aisle and straight to your fixture. Placed by store and category from first-party data, with uplift measured against in-store sales.
Aisle Fin
A shelf fin that projects into the aisle to interrupt shoppers and signpost your product. Targeted to the right stores and categories, and closed back to basket-level sales.
End-of-Aisle Display
Prime end-of-aisle real estate in the busiest spots in store. Showcase launches and hero lines where footfall is highest, with incremental volume attributed back to sales.
Posters
Large-format in-store posters for unmissable brand and campaign presence, from entrance to aisle. Placed by store and audience to carry your message all the way to the point of purchase.
Product Sampling
Put your product straight into shoppers' hands at the moment of decision. Sampling turns awareness into trial and trial into repeat purchase, measured against in-store conversion.
Shelf Wobblers
Attention-grabbing wobblers that flag your product right at the shelf edge, where the choice is made. Targeted by store and category, with impact tracked through to sales.
Display & CTV
The Trade Desk
Zitcha connects to The Trade Desk for programmatic display and connected TV—giving retailers access to the world's largest independent DSP. Margin Manager feeds campaign decisioning so offsite display and CTV spend targets audiences around products with genuine inventory and margin headroom, not just reach.
Programmatic DisplayConnected TVFirst-party Data Activation
Snowflake
Margin Manager runs natively inside your Snowflake environment. Your data never leaves. Zero replication required.
Data CloudClean Room
Summit Insights
Collects and structures POS and upstream merchant data for large retailers—feeding Margin Manager with clean, reliable inputs.
Data Integration
Your entire RMN inventory. One place. Full control.
Retail media inventory is complex. Onsite placements, offsite budgets, in-store screens, audio slots, across every brand and every channel. Zitcha brings it all into one view so your team can see, allocate, and optimize every placement without jumping between systems.
Single Inventory View
Every placement across every channel. Onsite, offsite, in-store, audio are visible in one unified inventory layer. No spreadsheets. No siloed systems.
Allocation & Utilization
See exactly what's sold, what's reserved, and what's available. Real-time utilization rates across your entire RMN so nothing goes to waste and nothing oversells.
Query Anything
Ask ZitchaAI or filter manually. Find available inventory by channel, brand, date, margin threshold, or stock status.
Close the loop on every dollar.
Media revenue only counts when it's collected. Zitcha connects your retail media operations to your billing and finance stack.
Every campaign commitment, every wallet draw, and every invoice is tracked, reconciled, and closed without manual work.
Wallet Management
Brand advertising wallets tracked in real time. Drawdown visibility for every campaign so brands know exactly what they've spent and what's available. Your finance team never chases a reconciliation again.
Salesforce Integration
Native integration with Salesforce Billing and Revenue Cloud. Campaign commitments flow directly into your order management and invoicing workflow. Close the loop from media booking to revenue recognition without re-keying data.
Automated Invoicing
Invoices generated automatically at campaign completion. Reconciled against delivery data, flagged for discrepancies, and pushed to your finance system. Your team spends time on strategy, not admin.
Revenue Visibility
Your GM sees media revenue in real time—booked, delivered, and invoiced. Finance sees the same number. No more end-of-month surprises or gaps between what the RMN reports and what accounting records.
Everything you need to plan, activate, and measure retail media.
Zitcha connects people, partnerships, inventory, and data into a high-margin growth engine.
It replaces disconnected tools and spreadsheets with structured workflows that make every campaign easier to plan, sell, and measure.
Your brand. Your portal. Fully in your advertisers' hands.
Fully white-label your portal within your retailer's branded environment. Your logo, your colors, your domain.
Inventory Visibility
Brands see available inventory, projected performance, and audience reach before they commit. No surprises at reporting time.
Budget & Wallet Control
Brands manage their own budgets, set spend caps, and draw down from pre-approved wallets—with real-time visibility on every dollar.
Performance Reporting
Incremental ROAS, attributed sales, new-to-brand households—all accessible in the brand's own reporting view, scoped to what they can see.
Proof Retail Media Moves Product
Standard ROAS is blind to what matters. Zitcha measures and reports incremental impact, in-store attribution, new-to-brand shoppers, and whether spend goes to products that can actually sell.
Incremental Impact
Measure the sales your media actually caused, not the ones that would have happened anyway. Incrementality separates true lift from baseline, so you fund what genuinely works.
In-store Attribution
Tie onsite and offsite media to what sells on the shelf. First-party and loyalty data connect ad exposure to in-store purchases, closing the online-to-offline loop.
New Customers
See whether a campaign is winning new customers or just rewarding loyal ones. Every conversion is split into new-to-brand and repeat, so you can prove real growth.
Spend that can Sell
ROAS means little if a product can't ship or erodes margin. Zitcha weighs stock, margin and sell-through, so budget flows to the SKUs that can actually convert.
Ready to make retail media work for everyone?
Only 6% of brand advertisers fully trust their RMN's reported metrics. Zitcha is the first platform to show why the number is what it is.
One retail media platform, your entire retail media network.
From planning and activation to reporting and intelligence, Zitcha brings every channel - onsite, offsite, and in-store - together in one connected system.
It’s how leading retailers move faster, sell smarter, and grow profit through media.
The People
Give every team the visibility and tools to work as one.
Retail media only scales when your people are aligned.
Zitcha brings trade, merchandising, marketing, and finance teams together in one connected system - so everyone sees the same plans, funding, and results.
| Role-based access for internal and external teams |
| **** |
| Shared calendars and campaign views |
| **** |
| Seamless collaboration across regions and suppliers |
Partnerships
Build stronger, more transparent relationships with your suppliers.
Zitcha makes collaboration simple with shared workflows and co-investment tools that connect retailers, brands, and agencies in one environment.
Everyone operates from the same record of truth - creating trust, efficiency, and faster campaign delivery.
Product Margin
Keep more of every media dollar you sell.
Retailers don’t build media networks for fun - they do it to grow profit. Zitcha helps you track and protect your margin by linking every campaign, wallet, and outcome to your bottom line.
Built for everyone.
Easy-to-use ensures new users learn to use prototyping tools.
"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"
Mark Robinson
Product Designer, Google
"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."
Meg Riley
Product Designer, Google
"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"
Mark Robinson
Product Designer, Google
"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."
Meg Riley
Product Designer, Google
"This template is really nice and offers quite a large set of options. It’s beautiful and the coding is done quickly and seamlessly. Thank you!"
Mark Robinson
Product Designer, Google
"Ive had the pleasure of working with Sprocket Rocket since its inception and find it to be an invaluable tool in helping modernize our HubSpot build process."
Meg Riley
Product Designer, Google
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